OJESH becomes partner of the Itzehoe Eagles

(Repost of the Itzehoe Eagles)

Nürnberg/Itzehoe, 29.9.2020 – The goal is to build a bridge between Itzehoe and China: The beauty brand OJESH is the new partner of the Itzehoe Eagles. And the mentioned bridge is not solely limited to the field of sport.

According to Stefan Leitz, the Director of Marketing, Sales & Business Development of the Jassen GmbH from Nuremberg, which distributes OJESH outside of Asia, it is important for those responsible to make a mark with their commitment to the Itzehoe Eagles, especially in this extraordinary time. “The fundamental orientation of the organization around the Itzehoe Eagles and the visions for future tasks convinced us from the very beginning.” For OJESH as a young brand, it is important to implement new concepts and ideas with dynamic partners and to fill them with life.

This is especially true in the field of youth: In addition to the continuous success of the first men’s team, Yi Wen, COO of the Jassen Group, highlights the successful development of the Eagles youth teams. “The young talent concept is a pioneering and immensely important component in the overall concept, especially for the youth players, which we are happy to support with our commitment.”

An essential building block of the cooperation is therefore the establishment of a youth exchange: Already in 2021, a high-calibre youth tournament with Chinese participation should take place in Itzehoe, says Eagles chairman Volker Hambrock. Basketball is very popular in China, a good contact to the Shenzhen Aviators – the Chinese OJESH headquarters in Shenzen – is guaranteed: the new Aviators co-trainer and former national player Sebastian Machowski and the Eagles coach Patrick Elzie have known each other for a long time.

OJESH as a young and dynamic brand matches the Eagles, Hambrock said. The association has been aware for some time now that national sponsors are also needed to achieve the goals. “Now it’s even becoming international, which is a great prospect.” OJESH is not only a prospective sponsor for the Eagles: the contacts could benefit the economy of the entire region.

After all, another goal of the cooperation is to build and expand the network. There has already  been an important step: The Jassen Group is working together with the Hamburg-based company Edel Optics – and behind it is the same businessman who, together with his real estate company, is available as an investor for the Alsen campus with a large multifunctional hall in Itzehoe. He is trying to push this project forward with great speed, says Itzehoe Mayor Andreas Koeppen, who welcomes the cooperation between OJESH and the Itzehoe Eagles.

OJESH founder and Jassen Managing Director Lei Wang also emphasizes the great potential of this connection: “We look forward to this valuable and certainly very fruitful cooperation for both brands up to a close partnership between friends in Germany and China that is combined through sport.” Equally as high is the anticipation on the Eagles’ side, as head coach Patrick Elzie points out: Two young partners wanted to grow together, not many basketball clubs have a connection with China – “that’s a huge thing for us.”

News from OJESH: Reopening of the OJESH Clinical Beauty Center in Düsseldorf
At the end of August, the first OJESH Clinical Beauty Center in Europe opened under the leadership of the international known doctor,  Dr. med. Mustafa Narwan.

From now on, Beauty Queens and Kings will find the hotspot for Hyaluronbehandlungen on the Königsallee.

Dr. Narwan’s specialty includes minimal invasive facial modeling and rejuvenation treatments, the effect of which he wants to enhance with OJESH’s hyaluronic products. OJESH’s Clinical products add more resilience to the skin, and regular use and treatment prevent skin aging.

About the Itzehoe Eagles
The Itzehoe Eagles are the most successful club in the Schleswig-Holstein basketball association. The first men’s team has played in the BARMER 2nd Basketball Bundesliga ProB since 2014, the third highest league in Germany. In the 2019/20 season, the team won the championship in the
North Group, the playoffs were dropped due to the corona crisis. Founded in 2015 from the Itzehoe Sports Club, the association carries out intensive junior work with many offers in schools.

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