With your newsletter registration you agree to our privacy policy.

Back to overview

The internationally acclaimed beauty photographer Alexander Straulino staged the new OJESH product line Intensive Care Plus in the latest marketing campaign.

In particular, Mr Straulino used his extraordinary camera skills to portray OJESH’s connection to nature, as well as the great efficacy of the OJESH hyaluronic acid products, bringing to life numerous breathtaking shots of top-notch quality.

The new visual language of OJESH does not only illustrate the innovative ingredients of OJESH formulae as well as the value of luxury products, they also aim to express the pure delight of self-care with high-quality and natural products, staying true to our motto “we enjoy OJESH and its quickly visible results of my skin”.


Also on the set were international supermodel Charlott Cordes and OJESH Ambassador Lorena Griessinger. They personified the grace, strength, and beauty of OJESH women.

Miss Cordes, from Hamburg, was the co-winner (together with Jeanna Krichel) of Elite Model Look 2003 in Germany and was one of the top-five candidates in the competition’s international finale held in Singapore. She appeared on the cover of the Russian Vogue, which was photographed by Karl Lagerfeld in 2005. In American Teen Vogue she modelled for Carter Smith and appeared in Harper’s Bazaar. Her portfolio consists of numerous campaign shootings with Nivea, DKNY, Rene Lange, Moschino, BGN, Fornarina, Tommy Hilfiger, Chanel, Givenchy, DeBeers and Benetton.

She travelled regularly between Europe and New York to work with the most famous international brands.



Besides Charlott Cordes, Lorena Grießinger, who has gained enormous fame in China as OJESH ambassador, was also featured in the campaign.

“After the successful launch of Intensive Care Plus last week in 37 countries including China, USA, Canada, Japan and Argentina, we are preparing for its launch in Germany and Europe,” said Stefan Leitz, Director of Marketing, Sales and Business Development.

“Whimsical and imaginative ideas with much room for creativity can lead to wonderful results,” said Claudia Delorme, Publisher of Beauty, Fashion & Lifestyle at Klambt Verlag, media partner of OJESH, “Important is, that we incorporate the ingredients in the campaign, because their structure and composition make room for many creative visual presentations.”